FINCHWEAR BRAND ON SOCIAL MEDIA
The Finch Wear brand is making waves across social media, with their latest campaign featuring new male models Thami Dube and Troy turning heads and building momentum. The two rising models not only represent the brand’s athletic appeal but also embody the discipline, confidence, and authenticity that Finch Wear stands for. We sat down with both of them to get their thoughts on fitness, fashion, and why Finch Wear feels like home.
Q. Can you tell us a little bit about yourself and why you’re interested in becoming a Finch Wear brand ambassador?
Thami:
I’m originally from Durban, and I’ve always been passionate about movement—whether through sports, or fashion. What excites me about Finch Wear is its cultural pride and how it celebrates growth. It’s a brand that’s rooted in purpose, and I want to represent that energy.
Troy:
I come from Limpopo, and for me, fitness and self-expression go hand in hand. Finch Wear feels like a brand that champions individuality and strength, both physical and mental. That’s why I wanted to be a part of it—it’s not just about clothes, it’s about identity.
Q. How did you first hear about Finch Wear, and what do you like about the brand?
Thami:
I discovered Finch Wear through a post on Instagram. I was instantly drawn to the aesthetic—it’s fresh, functional, and unapologetically African.
Troy:
Same here. I saw a friend wearing one of the underwears and looked it up. What stood out to me is how the brand speaks to real people with real goals. It’s accessible, stylish, and grounded.
Q. Can you describe your fitness routine and how you stay active?
Thami:
My week usually involves morning cardio, strength training, and work. I also travel regularly to stay agile and expressive.
Troy:
I’m big on weight training and HIIT workouts. I train five to six days a week and include active recovery through yoga or stretching. Consistency is key for me.
Q. How do you think Finch Wear’s products align with your fitness goals and lifestyle?
Thami:
The gear is breathable and built for motion, but what I love most is that it feels like a second skin. It adapts to whatever I’m doing—rehearsing, training, or running errands. The fabric so soft.
Troy:
Exactly. I can go from a gym session to a casting without needing to change. The clothing matches our hustle and our rhythm.
Q. What motivates you to prioritize your physical health and wellness?
Thami:
For me, wellness is about staying ready—physically and mentally. Movement is my therapy, and it helps me stay grounded in my purpose.
Troy:
I believe that how you take care of your body reflects how you show up in life. My motivation comes from wanting to be the best version of myself, daily.
Q. What makes you a good fit to represent Finch Wear as a brand ambassador?
Thami:
I represent perseverance. I’ve had my fair share of challenges, but I’ve always kept moving. That aligns with what Finch Wear stands for.
Troy:
I’m authentic. I show the process, the progress, and the passion behind everything I do. Finch Wear is about the journey, not perfection—and I live that truth.
Q. How would you describe Finch Wear’s brand values to your friends and followers?
Thami:
Finch Wear is bold, rooted, and intentional. It’s a brand that embraces who you are while pushing you to evolve.
Troy:
It’s African excellence in motion. Finch Wear is modern but never loses its sense of culture and community.
Q. Can you share an idea for a social media campaign that showcases Finch Wear’s products and values?
Thami:
A “Train with Us” campaign—inviting everyday people to join us for open-air fitness sessions in Finch gear. Real people, real sweat, real stories.
Troy:
A transformation series that follows three individuals on a 30-day journey using Finch gear. It’s powerful when people see themselves represented authentically.
Q. Tell us about your experience with social media and influencer marketing.
Thami:
I’ve worked with a few local brands and built trust through showing up authentically—sharing more than just the polished highlights.
Troy:
I’ve done campaign work and collaborations. My goal is always to be relatable and consistent. People connect with energy that’s real.
Q. How do you engage with your followers and build community?
Thami:
I reply to DMs, ask questions in my stories, and post behind-the-scenes moments. I make sure people know there’s a person behind the posts.
Troy:
I connect through honesty. I talk about my fitness struggles, my daily habits, and celebrate small wins with my community. It’s about growing together.
Q. What kind of content resonates most with your audience?
Thami:
My followers love transformation journeys and creative shoots. They want content that motivates and uplifts.
Troy:
Raw and real moments—workouts, wellness tips, lifestyle vlogs. Finch Wear can tap into that by partnering on authentic, story-led content.
Q. How do you see yourself collaborating with Finch Wear going forward?
Thami:
I’d love to be involved in both visuals and community outreach. Workshops, school visits, mentorship—wherever the brand goes, I want to bring value.
Troy:
I see myself co-creating campaigns, hosting fitness events, and becoming a face that inspires consistency and confidence. It’s about impact, not just influence.
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