Kwanele Finch Thusi wins International Awards: Africa Male Model of the Year and Fashion Discovery of the Year.
Finch Wear is recognised global as one of the top unisex fashion brands,with its prominence being well known for its male underwear brand. In a historic move, Finch Wear brand founder ,South Africa’s International model,entrepreneur and choreographer was awarded Male Model of the Year in Africa. During Nigeria’s international awards Africa Fashion Designer Awards.
In an exclusive interview,Kwanele tells us about his preparations to travel to Nigeria and what the award means to him and the Finch rand.
During the interview he doesn’t exclude details about his underwear brand.
Q. Congratulations on your both wins! What has made the Finch brand to be unique and gain popularity?
A. I think winning an award from an International platform has been long in the waiting. Two years ago, I came close to being Mister Africa International. Today I am honored to have been the Male Model of the Year in Africa.
Q.As a brand one of your products is the male underwear.Can you share with us what makes your brand unique ?
A.Our brand underwear is highly inclusive and different. I think it’s just an extension of my own personality. And I was honest with what I want and who I am.
Q.You are heading to Nigeria to recieve your awards, how does it make you feel? A.I feel nervous. I have never received an Award for Modelling or Fashion before. To be recognized is very humbling for me and my team.
Q.What story do you believe one can read when they see your brand ?A.They get to become more confident and allow themselves to feel comfortable again.
Q.Why is it in every men’s closets or underwear collection they should have a pair of The Finch underwear brand?
A.We are releasing our range in Nigeria and this is exciting. We can’t for the beginning of the year when our clothes are being work by everyone
Q.How do you see the lingerie industry particular in Africa changing?
A.We are seeing the possibility of making it accessible for sports men and women. We are looking into these ventures as a way to make it more accessible.
Q.How would you like to see the industry changing?
A.I would like for new comers like us to be given the opportunity to star in local events. Often, this is impossible as the industry gives a platform for well known designers. This will change. I hope it does
Q.How can one purchase your underwear briefs products?
A.We are currently operation as an online retailer store. This is safe for us as the brand is still new. Once we catch flames then we will ignite
Q.Lastly what advise do you have to men out there who want to purchase your brand?A.They should ask themselves are they ready to level up? If so, welcome to the new world
































