MR BODY BEAUTIFUL CREATES A PLATFORM THAT CULTIVATES AFRICAN MEN AS PROTECTORS OF WOMEN, CHILDREN AND THEIR COMMUNITIES AT LARGE.

MR BODY BEAUTIFUL CREATES A PLATFORM THAT CULTIVATES AFRICAN MEN AS PROTECTORS OF WOMEN, CHILDREN AND THEIR COMMUNITIES AT LARGE.

For a long time, being muscular was viewed with perceptions of being powerful only in the physical spectrum. Today, that narrative has changed: it’s viewed as a way of one being healthy and sexy. While other men have taken extremes such as bullying others and committing gender-based violent crimes, others have chosen the opposite end of that stick, and Mr Body Beautiful prides itself has the spearhead for that.

South Africa is among the top in the world where records of women abuse cases or femicide are concerned.

Founder and Director of Mr Body Beautiful, Andile Vinjiwe, paints a picture that being muscular doesn’t translate to an abusive attitude. He created this platform that has a vision to cultivate socially conscious men, hence the name —that men, too, may have a beautiful nature. This is a three-pronged project in which young men take care of their bodies whilst they look after their minds and souls through mentorship and various intervention programs.

The main mission of the platform is for the brand to be recognised globally as a leading men’s community-building brand.

The platform reaffirms and redefines their masculinity, offering an alternative narrative that as a man one can express one’s deep and true emotions —one is not destined to be an angry young Black man that abuses substances, is violent and creates panic in one’s community.

Mr Body Beautiful is not a body building brand but a brand that empowers men in comprehensive Health and Fitness.

Those who have participated in the project before managed to attend life coaching sessions, motivational workshops, mentorship programs, acting classes and more.

A Mind and Soul that is beautiful is protected from ill mental health.

The platform has not only assisted participants in health and fitness areas, but it has also groomed them for the entertainment and fashion industries as fitness models and own brand entrepreneurs and ambassadors.

We look forward to seeing Mr Body Beautiful SA 2023 and Mr Body Beautiful Nigeria 2023.