In a search for a powerful name for their brands,the Producers of Mr Ideal Abuja were looking for a strong name that will match with the already existing male pageant brands in Abuja, the name ‘Mr Ideal Nigeria’ brand was then founded by the Director Of House Of Buchi, Buchi Nwabufoh.

The major purpose of the pageant is to profile Abuja’s sexiest men, who will play a major role in give back to the society which is generally the main essence of every pageant.
Previous Kings who have emerged under this platform as winners have done notable pet projects, one of the prominent ones is the 2020 winner , Divine Uchew impacted Students of various college through his “Back To School Project” & School Tour Project”.Education is one of the important sectors in Africa.
“Being the winner automatically turns one into one of the most sought after by brands who want to be represented. I would say this seems like the easiest way to break into the market.,”said the organisers.

Winners have also succesfuk managed to create their own brands,the maiden edition winner, Divine after handing over to the next king has gone on to launch his clothing line Dinlex. While the reigning King, Henry is looking embracing opportunities the pageant opened up for him