The Vyagor Louvre Jeans Is a unique brand whose main focus is to bring a new classy , style to the Continent .However the brand has introduced ,the Nguni Shirts which are a story a unique Nguni story . In a conversation with the founder of the brand he tells us about his latest collection and find out whom their target is when it comes to clientiele
Q:Can you introduce your brand to our readers ?A:My name is Siphesihle “Sihle” Khoza of VYAGOR LOUVRE JEANS, VYAGOR LOUVRE JEANS is a denim jeans brand which tailor make jeans for Africa inspired Africa. We are a brand that not only make jeans but we do upcycling of Jean which means we turn old jeans to new style.
Q:When you launched your brand to the public,who were your main target clientiele?A:Our target is everyone but our main focus is on the “black-diamonds” those out of varsity kids who just started work who are not afraid to buy luxurious clothes and those who don’t mind paying large sums because we are a luxurious brand.
Q:You showcased at SA Men’s Wear fashion week.What stood for you during the show ?A:When we showcased at SA Menswear week, what we noticed is that most off the audience understood fashion and it’s an easy market place you don’t have to re-introduce yourself every minute oh and the hospitality was amazing felt like a VIP.
Q:Why did you thought of showcasing your brand’s product at SA Men’s Wear Week?A:It’s the only fashion week which I knew which focused on men I notices this year they introduced a ladies day which is still a great loop hole being covered SAMenswear has a potential of growth I want it to grow with me being part of it.
Q:Tell us the story behind the collection that you presented and what type of material you used?A: My collection was one of the best I’ve yet created, it touches the life of one of my idols ‘Riky Rick’ who recently passed I did it as a tribute to his life, the designs where a perspective of what would Riky Wear that is what I called it. I am a designer of emotions to my feelings tell me that what he would wear, I used leather, raw denim, polyester and Jacquard(wool) when creating the collection.
Q:Your brand has always honoured the late icon Rikhado Makhado,what major role and inspiration has he played in your brand?A:No it hasn’t always honored Riky but from time to time I would draw some inspiration from his life because he was free spirited had no fear he would do things that are outrageous and just because it Riky you would understand that how he touched me I recall 2 years ago when he saw my collection and said it too much boy to me I knew I had done great for myself.
Q:One of the most prominent, products of your brand is the Nguni Polo Shirts.What makes them unique?
A:The Nguni is inspired by the people of the South not only South Africans but all the people who came from the North to the South. It’s represent “Ubuntu” because we are the descendents of NTU the print is a mix of most of the tribes you find in the south it so significant which Africa unite
Q:One might wonder who qualifies to wear the Nguni Polo shirts ?A:The Nguni is an everyday wear anyone can buy it and own it, it represents all of us it more of a traditional shirt than a luxurious shirt.
Q:How do clients from outside the borders purchase your product?(you can state the platform that can be used to purchase your products)A:I’m available on my socials you can order via whatsapp, Facebook and Instagram and I can courier to all neighboring countries to.
Q:Speaking about clientiele, business is back after COVID 19 pandemic restrictions.However how did you manage to handle your business during Covid 19 restrictions ?A:During hard lock down clientele dropped hence I opted into the business of making musk, which turned out to be paying great at the time but you had to work long hours to make more money.
Q:On which platforms on social media,should the readers follow you at to purchase your products
A:instagram @vyagorlouvrejeans
Facebook Siphesihle Mkhathini Mlotshwa
Tiktok @vyagorlouvrejeans
WhatsApp +27684438859
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