As the world is gearing up for one of Africa’s biggest fashion shows , Swahili fashion Week so are the designers ready.Africa touch is one of the brands that are showcasing during the event ,we get to find out the origins of the brand and what to expect during the show.
Q:When did your brand came up in the world of fashion and what are some of the pull factors that contributed to it’s establishment ?
A:My brand first came around on 2018 but before that at young age I always seemed to be interested in fashion and had interesting point of views when it came to fashion and style eventually that grew up to be a passion for later on led to the coming of my brand ‘Africantouch‘ Fashion brand.
Q:Why the name African Touch ?
A:I came up with the name ‘Africantouch‘ because in a world where the concept of identity keeps rising rapidly it is better for Africa to have it’s own identity especially in the fashion industry .
I realise that what people wear is what represent them and what they stand for to the world
Q:As a designer how has the Covid-19 Pandemic affected your brand ?
A:Covid didn’t really had an effect on my brand locally because in our country we didn’t have lockdown rather it sky rocketed my brand awesomeness since majority of the people spent more time on line that led them to come across my brand social Media pages .I would say that covid 19 had a positive impact on my brand
Q:What are some of the lessons you have learnt as a designer during this pandemic ?
A: I learnt that as a design and a brand in general it is absolutely crucial to establish an online presence.
Q:Why is it important for you as a designer to exhibit your work at Swahili fashion Week ?
A:Swahili fashion week is one of the top three biggest fashion platforms in africa and this would give me massive exposure and credibility for my brand and as a designer because I will get to meet the fashion industry finest and learn from them andaldo get inspired but also this will open new market opportunities for my brand and build up connections for my brand.
Q:What can you tell us about the fashion industry of your country ?
A:We are at the point where the fashion industry in our country is starting to pick up pace on it’s growth margin in terms of support and awareness .
Q:How has technology created an impact in developing the fashion sector of your country ?
A:Technology has played a major role because it has made it easy for manufacturing designs and also fabrics through automatic sewing machines we are able to reduce time also get better quality clothing products …. technology has also helped in spreading awareness About African prints designs and brands through social media.
Q:In the previous shows that you headlined what did you learnt about fashion shows ?
A: I have learnt that when it comes to designs uniqueness is everything u should strive for this automatically setsup apart from being normal and creates interest for ur designs and ur brand in general.
Q:After the show what is next for your brand ?
A:Hopefully …get into the market on an official note and promote my brand designs and brand awesomeness
WORLD OF FASHION & MODELLING 